Advertisement in the Digital Age Essay - 1159 Words

Many of us go through our everyday life and we take our surroundings and the things we do for granted. Most would think that our routine life is just that a routine. Many do not know that the basic things we do are influenced by some form or another. From the time we wake up to the time we go to sleep, we are bombarded everyday by products that we perceived that we have chosen at our own accord but in reality was influenced through some form of persuasion by means of merchandising or advertisement. Over our lifetime merchandising and advertisements have evolved in to a self image influence in many ways. It’s hard to notice these evolvements since we have all subliminally ignored the fact that the world is evolving every day. We don’t†¦show more content†¦Researchers found that the more attentive viewers were, the less likely they were to skip to the next ad. More importantly, the studies showed definite patterns in the emotional elements that evoked the most attention. Experimental research looks at the emotional components that both attract and hold a viewer’s attention. Evoking surprise proved the most effective way of capturing attention, while evoking joy was best for retaining attention. Of course, capturing attention is only part of the advertising battle; converting attention to sales matters, too. Today, advertising has become easier to directly target and reach an audience, but more difficult to create a message that grabs the attention of this audience, because weve become somewhat desensitized to the usual advertising efforts. â€Å"Attention is the biggest bottleneck, and we need to get through it,† Teixeira says. â€Å"But after you’ve secured attention through good ads, the next questions are: How can I persuade? How can I communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?† According to Harry Hollingworth, advertising has to accomplish four things: Attract a consumer’s attention, focus the attention onto the message, make the consumer remember the message, and cause the consumer to take the desired action. The true goal of advertisersShow MoreRelatedThe New Age Of Digital Marketing1606 Words   |  7 Pagesbox came into play. Companies would ask its local population what they could do better. As Marketing caught up with the age of the Internet. It created something now known as Digital Marketing. Without this new age of digital marketing, everyone worldwide would not know what most businesses had to offer to so many. Now every business has some ties to that ever spanning digital market as new countries are coming to live with the availability. 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